PÜRA A fashion accessories brand that focuses on metallic designs.

Püra's ambition is to become a multidisciplinary entity that embraces a lasting aesthetic, drawing inspiration from various disciplines of planning and design, not just fashion.

We are inspired by the approach of brutalist architects, valuing the combination of raw materials and aesthetics without compromise, to give expressive strength to our project designs.

The use of raw materials to achieve functional and aesthetic simplicity is in harmony with Püra's vision, which seeks to stand the test of time.

This philosophy provides a rich source of inspiration for our research, aiming to create designs that endures, using geometries, textures, and raw materials to achieve aesthetic clarity.



PRODUCTS 



CONTACTS
info.giacomocavalli@gmail.com
PüraLab